Little “females” grow up. The woman in pop-modernity

Abstract

Starting from the heavy cultural influences, which weighed on the education of boys and girls in patriarchal society, strongly stratified on gender differences, the author wonders if these stereotypes persist today. To this end, the subliminal logic underlying advertising, toys, cartoons, and school textbooks is analyzed and unmasked, sometimes. In many cases, a real process of induction and training of the youngest to take on traditional stereotyped roles emerges. The damage caused to children in not negligible; they are castrated in their emotions. However, the balance is clearly against the girls. In fact, they are persuaded that hyper-feminization and seductiveness represent the only power they have. In a pedagogical key, this phenomenon is also understood as a consequence of the absence or shortage of the father, as place to promote difference. Therefore, the opening of the project consists in a new tender paternity. The reflection ends in the sign of hope, witnessed by some pop-modern princesses, who save themselves, through emancipation.