The contribution offers an analysis of the use of artificial intelligence to assess the impact of tourism on Alpine environment. The reflections arise from an inquiry conducted through an artificial intelligence system (ChatGPT 4o mini) and from its conversation with the authors. The case study focuses on Bormio in Alta Valtellina, a spa and ski resort that hosted several Olympic events during Milano Cortina 2026. The study presents the results of the artificial intelligence consultation regarding the effects of tourism on the environment and the local community, on political and administrative practices, and on resident engagement. It compares these insights with fieldwork research carried out between 2022 and 2024. The comparison highlights the limitations of artificial intelligence: its reliance on data and information that are not always accurate and often drawn from non-scientific sources; its inadequacy in recognizing patterns that are easily identifiable to geographers; its tendency to reproduce mainstream narratives rather than adopt a clearly defined position.