
This study explores the evolution of Hospital Psychology Services (HPS) over the past decade, analyzing how professionals represent structural, functional, and managerial changes. Grounded in Semiotic-Cultural Psychology Theory (SCPT), the research employs Automated Co-occurrence Analysis for Semantic Mapping (ACASM) to examine interview data from 27 Italian HPS. Four themes emerged: Organizational complexity, Organizational challenges, Service networking, and Service consolidation. Results reveal bipolar semantic structures organizing these representations, notably Professional practice vs Networking and Challenges vs. Empowerment. The study provides a first overview of how the representational world of hospital psychologists can serve as a marker of the transformations taking place in the sector.