No. 2 (2019)

Published: 2019-06-25

Editorial

Eat, pray, love… images. Measurements and measurement parameters in marketing processes

Andrea Moretti
- PDF

Focus Section: Convegno SIM 2018

Identity processes in marketing: Relationship between image and personality of tourist destination, destination self congruity and behavioral responses

Arianna Di Vittorio, Lucrezia Maria De Cosmo, Nicolaia Iaffaldano, Luigi Piper
- PDF

Articles

Developing relationships early: How new ventures fill their capability gap

Eleonora Di Maria, Marco Bettiol, Valentina De Marchi, Roberto Grandinetti
- PDF
All are (not) equal for the crowd: Social groups moderate the effects of human density on willingness to stay and vice-virtue choices

Ernesto Cardamone, Gaetano "Nino" Miceli, Maria Antonietta Raimondo
- PDF
Eating in an Italian restaurant. The role of Country Image in driving Spanish customers attitude and intention to patronize an ethnic restaurant

Elisa Martinelli, Francesca De Canio
- PDF
Risk is my business. Determinants of revisit intentions among participants in extreme sporting events

Francesco Raggiotto
- PDF
Analysing determinants of travellers’ expenditures for food and beverage services at airports

Giacomo Del Chiappa, Antonio Salvatore Loriga
- PDF

Book reviews

Book reviews

Gennaro Iasevoli
- PDF