Eat, pray, love… images. Measurements and measurement parameters in marketing processes

Borghini S. (2019). Big, thick, small… are data what really matters?, Mercati & Competitività, 1.

Pencarelli T. and Mele M.G. (2019). A systematic literature review on social media metrics, Mercati & Competitività, 1.

Moretti A. and Tuan A. (2014). Social media marketing and relationship marketing:

revolution or evolution? A first step analysis. Sinergie Italian Journal of Management, 93, Jan-Apr: 115-137.

Rispoli M. and Tamma M. (2016). Goods and services, that is, products, Sinergie Italian Journal of Management, 100, May-Aug: 203-219.