Analysing determinants of travellers’ expenditures for food and beverage services at airports

Authors

  • Giacomo Del Chiappa Associate Professor of Marketing; Senior Research Fellow
  • Antonio Salvatore Loriga PhD candidate in Business and Economics

Abstract

By applying the Hurdle-Double model to 2,461 passengers at the Olbia-Costa Smeralda Airport (Sardinia, Italy), this study analyses whether sociodemographics, travel-related variables, flight-related variables and pre-intention to buy significantly influence passengers’ expenditures for food and beverages. Our findings reveal that the ‘decision to buy’ is significantly influenced by sociodemographics (i.e. income) and flight-related variables (i.e. waiting time prior to embarking), while expenditure levels are significantly influenced by age, travel-related variables (i.e. type of accommodation) and pre-intention to buy. Managerial implications are discussed and suggestions for further research are given.

Author Biographies

Giacomo Del Chiappa, Associate Professor of Marketing; Senior Research Fellow

Department of Economics and Business, University of Sassari;

School of Tourism & Hospitality, University of Johannesburg (South Africa)

Antonio Salvatore Loriga, PhD candidate in Business and Economics

University of Cagliari

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Published

2019-06-25

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