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N. 2 (2020)

Business platform ecosystem: un nuovo modello organizzativo per l’innovazione sostenibile

DOI
https://doi.org/10.3280/cgrds2-2020oa10563
Inviata
20 ottobre 2020
Pubblicato
26-01-2021

Abstract

Nonostante il crescente interesse emerso in letteratura verso l’innovazione sostenibile, l’attenzione tributata ai modelli di business sostenibili è relativamente nuova.
Questo lavoro costituisce un primo passo in questa direzione. Un modello di business sostenibile è il risultato di sinergie tecnologiche e organizzative orientate a nuove modalità di creazione e distribuzione del valore.
Viene, dunque, analizzato un emergente modello di business – il business platform ecosystem – in grado di legare insieme (e su più livelli di analisi) le esigenze dei diversi attori socioeconomici e quello delle comunità coinvolte nell’ottica della sostenibilità, integrando la leva tecnologica a quella organizzativa.

Il paper indaga, in questa direzione, le condizioni attraverso le quali un business platform ecosystem si evolve in un sustainable business platform ecosystem evidenziando, in particolare, il ruolo fondamentale svolto dal platfotm sponsor e dallo strumento utilizzato da quest’ultimo, l’algoritmo. Il framework proposto può essere utilizzato come guida nell’implementazione di strategie innovative ibride e sostenibili.

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