The essay aims to analyze the role played by the post-war organizational culture of Lombard entrepreneurial milieux in supporting industrialists’ attempts to increase their control over productivity dynamics during the Fifties. By examining the connections between the thought of Unione Cristiana Imprenditori Dirigenti — which influences industrial debates on productivism and human relations, in particular after the deployment of Marshall Plan — and organizational innovations adopted in factories during the Reconstruction, which will be studied by the example of the new managerial and communication strategies experimented at the Falck steelworks, the essay sheds light on some elements of this intellectual background and on innovative pratices and concepts of company welfare and corporate identity that emerge from it.