Biagia De Devitiis holds a degree with honours in Economics and Trade (University of Bari, 1999), a got a post-degree Master in Agricultural Economics and Politics (University of Naples Federico II, 2003) and a Doctoral Degree in Sustainable Agricultural Ecosystems (University of Foggia, 2005). Researcher at the University of Foggia since December 2005 and Associate Professor since January 2021. Current research interests include the economic analysis of the relationship between nutrition and health, the evaluation of policies for quality, food safety and the environment, the analysis of the propensity for innovation of agri-food companies and the level of consumer acceptance of new products.
Department of Agriculture, Food, Natural resource and Engineering, University of Foggia
Rosaria Viscecchia has a degree in Food Science and Technology (Foggia, 2001) and Doctoral Degree in Sustainable Agricultural Ecosystems (Foggia, 2005). Researcher at the University of Foggia since December 2005 and Associate Professor since July 2020. Current research interests include Consumer Behaviour with specific topics regarding the relationship between Food and Health, Food Policy, Food Safety.
Department of Psychology, Catholic University of the Sacred Heart, Milan
Valentina Carfora holds PhD in Psychological and Pedagogical Sciences (2016). Researcher in Social Psychology at the Catholic University of the Sacred Heart (2021). Current research interests cover various areas of social psychology, including socio-cognitive models to explain and promote health, sustainable and purchasing behaviors.
Department of Agricultural Sciences, University of Naples Federico II, Italy
Carla Cavallo holds a degree in Agricultural Sciences (Federico II), a Master’s Degree in Management, Economics and Consumer Studies (Wageningen UR) and holds a PhD in Agricultural Resources Valorization (Federico II). Researcher at University of Naples Federico II since 2021. Her current research interests include preferences of consumers for healthy and bitter-tasting foods and the study of the psychological determinants of sustainable food consumption.
Department of Agricultural Sciences, University of Naples Federico II, Italy
Gianni Cicia is full Professor in Agricultural Economics and Policy at the Department of Agriculture, University of Naples Federico II (Italy), and Coordinator of the post-degree Master in Agricultural Economics. He got Master’s degree in Agricultural Economics (Centro di Portici, 1989), a Certificate of Completion in Natural Resources Economics (University of Arizona, 1991), and a PhD diploma in Agricultural Economics (University of Napoli Federico II, 1992). His current research interests include consumer behavior in postmodern society, sustainable agriculture, organic farming.
Department of Agricultural Sciences, University of Naples Federico II, Italy
Teresa Del Giudice olds a Master’s Degree “Agricultural Economics” from Centro di Specializzazione e Ricerche Economico-Agrarie per il Mezzogiorno, and a Master’s degree from Wageningen UR (The Netherlands), holds a PhD in Agricultural Policy and Economics from University of Naples Federico II. She is Associate Professor in Agricultural Economics and Policy at University of Naples Federico II. Her scientific interests focus on consumer behavior and policy for innovation and knowledge in agricultural sector.
Council for Agricultural Research and Economics Analysis - Research Centre for Agricultural Policies and Bioeconomy (CREA - PB), Italy Centro Direzionale Isola E5, scala C, 80143 Naples, Italy
Holds a degree in Agricultural Sciences (University of Naples Federico II, 2009), Advanced Master in Agricultural Economics and Policy (2011) and she received her Ph.D. in Valorization and Management of Agro-Forestry Resources (University of Naples Federico II, 2017). Researcher at the National Institute of Agricultural Economics (after CREA-PB) since November 2011 and Technologist at the CREAResearch Centre for Agricultural Policies and Bioeconomy since February 2016. Current research interests include innovation ecosystem, new governance solutions to foster innovation in the agri-food sector, innovation adoption in the food sector, extension, and advisory services in agriculture.
Department di Agricultural, Food, Natural Resources and Engineering Sciences, University of Foggia, Italy
Giancluca Nardone holds a B.S. in Agricultural Sciences (Piacenza, 1992), a M.Sc. in Agricultural Economics (University of Connecticut, 1994) and a Ph.D. in Agricultural Economics (Padua, 1995). Researcher at the University of Bari since December 1995 is Full Professor at the University of Foggia since October 2005. Current research interests include agri-food marketing and marketing research, with specific topics regarding consumer behaviors and industrial organization of food markets and their implications on innovation.
Department of Humanities, University of Foggia, Italy
Antonio Seccia is Full Professor of Agricultural Economics, he teaches: Business Management of Food Firms; Economics and Management of Food Firms; Legal Issues of Wine Business. He has been in charge in institutional academic activities at the universities of Bari (1995-2015) and Foggia (2015-present). His main research interests are: Wine Economics; Economics of Food Markets; Food Marketing. He is Scientific Secretary of the Commission III “Economics and Law” at the International Organization of Vine and Wine (OIV).
This study started from the assumption that children’s healthy diets are primarily determined by their parents and their intentions towards serving fruit and vegetables. Although it is widely known that a significant share in fruits and vegetables in children’s diets has several advantages, there are some safety issues that can act as barriers in promoting fruit and vegetable consumption. Therefore, we investigated parents’ determinants in giving fruits and vegetables to their children taking into account that the trust in actors who minimize the presence of risks could be instrumental to understand the whole story. Due to the incidence of childhood obesity, Southern Italy is a suitable case study. An extended Theory of Planned Behavior (tpb) model including trust towards government and retailers has been set up. Results suggested that parental intention to give to their children fruits and vegetables in primarily determined by their perceived behavioral control, then by their attitude and by subjective norm. Trust has been proved to influence parents’ intentions, but only related to retailers and not to government. Furthermore, the model positively explained childrens’ behavior reported by parents.
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