The relationship between "profitability" and the behavior of operators is of fundamental importance within the framework of values expressed by our Constitution. For this reason, it is essential to ensure that entrepreneurial activities are geared towards sustainable profit, especially in a sector like tourism. By placing people, the environment, and our historical, cultural, and artistic heritage at the center of the economic system, it becomes possible for productivity and profit to serve as a prerequisite for actions capable of discerning and meeting the needs of others. These needs must be addressed by political communities, individual citizens, and social groups.