
This research seeks to highlight a common mistake that researchers in the area of Operations and Supply Chain Management (O&SCM) make when selecting the measurement models in Structural Equation Modelling. In fat, the unproper selection of a measurement model in Structural Equation Modeling (SEM) research can lead to issues of model misspecification and non-valid findings. Therefore, this is the first study in O&SCM that highlights the differences between reflective and formative measurement models in SEM and invites researchers in this field to reflect and pay attention to the measurement model selection before diving into a statistical analysis.