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Articles

N. 2 (2022)

Longevity Family Firm and Innovation: A matter of communication?

DOI
https://doi.org/10.3280/cgrds2-2022oa13756
Inviata
30 aprile 2022
Pubblicato
27-01-2023

Abstract

Studies on longevity firms and innovation are limited. This study aims to discover if and how the longevity family firms are able to communicate innovation and able to communicate innovation concerning their being traditional. Our evidence individuated as longevity family firms adopt an integrative approach to innovation and the family remains more attached to tradition with a different role in the firms communication.

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