
The rapid advancement of digital technologies has elevated the importance of innovation, paving the way for digital entrepreneurship. This study contributes to the analysis of digital entrepreneurial intentions among university students by examining micro-level factors (autonomy, self-efficacy, pro-sociality) and meso-level factors (family context, education) using a sample of students from University of Calabria. The findings indicate that autonomy, self-efficacy, and innovative education significantly enhance the intention to launch digital businesses. While gender and age do not appear to be significant factors, positive family perceptions play a supportive role in fostering digital entrepreneurship. This paper highlights the value of innovative teaching methods and pro-social values, offering valuable insights for future research and practical guidance for universities and policymakers seeking to build robust digital entrepreneurial ecosystems.