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Articles

No. 2 (2020)

Dalla coercizione per la sostenibilità all'impegno sociale: il ruolo della responsabilità sociale d'impresa

DOI
https://doi.org/10.3280/cgrds2-2020oa10558
Submitted
ottobre 19, 2020
Published
2021-01-20

Abstract

Come ampiamente riconosciuto, la sostenibilità è un dominio multi e transdisciplinare potenzialmente in grado di influenzare azioni, decisioni e comportamenti a tutti i livelli delle organizzazioni socioeconomiche. Riflettendo sulla natura pervasiva del dominio della sostenibilità, il documento propone una panoramica sul percorso evolutivo delle strategie e degli approcci per la sostenibilità. Adottando un approccio deduttivo, lo scopo principale del lavoro è di sottolineare in che modo il passaggio da un approccio coercitivo ad un approccio partecipativo nelle strategie per la sostenibilità - reso possibile dalla diffusione delle pratiche di Responsabilità Sociale d’Impresa - ha contribuito all’emergere del dominio dell’innovazione sostenibile. Il concetto di Social Engagement è proposto per arricchire il dibattito in corso sulla sostenibilità al fine di sottolineare che l’innovazione sostenibile è possibile solo nel caso in cui tutti i livelli delle organizzazioni socioeconomiche sono impegnati nel dibattito sulla sostenibilità e - di conseguenza - sono in grado di comprendere e promuovere efficacemente il valore di un’innovazione in grado di coniugare e soddisfare i bisogni della società, dell’economia e dell’ambiente.

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