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FrancoAngeli Journals

Articles

N. 1 (2023)

Managing rural destinations in an evolving society: An empirical research

DOI
https://doi.org/10.3280/cgrds1-2023oa15786
Inviata
21 aprile 2023
Pubblicato
28-07-2023

Abstract

A causa delle attuali complesse sfide socio-economiche ed ecologiche, vi è un urgente bisogno nella letteratura e nella pratica del turismo di ripensare i modelli di gestione delle destinazioni. Pertanto, questo articolo - attingendo dalla concettualizzazione della destinazione turistica come ecosistema - sviluppa un modello co-evolutivo di gestione della destinazione che consente di cogliere le relazioni e le dinamiche temporali tra gli attori chiave della stessa. In particolare, lo studio esamina la destinazione rurale dei Castelli Romani, vicino Roma, composta da 16 comuni. Il modello co-evolutivo proposto viene applicato a questa destinazione osservando l'interazione dinamica tra i suoi attori chiave e l'evoluzione dell'ecosistema verso la (in)sostenibilità. I risultati mostrano il ruolo cruciale dell'imprenditorialità sostenibile e l'importanza per le Destination Management Organization (DMO) di saper coinvolgere gli imprenditori sostenibili e innovativi, al fine di rafforzare la visione imprenditoriale della destinazione. Da tutto ciò emergono rilevanti implicazioni teoriche e pratiche.

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