The Covid-19 pandemic is generating disruptive changes in the healthcare sector, drastically transforming the functioning of its organizational arrangements. In the light of recent developments and the adoption of new digital technologies in the healthcare system, we aim at exploring new trends adopted within the Italian healthcare setting in response to the pandemic crisis. Specifically, through the methodology of Web Content Analysis, it is possible to identify the most relevant emerging healthcare responses to the Covid-19 pandemic, that is digital health, telemedicine, and patient-centeredness, that suggest a roadmap to follow within the healthcare system. Implications for theory and practice are discussed.