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FrancoAngeli Journals

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N. 121 (2022)

Una survey nazionale per valutare l’efficacia della comunicazione istituzionale nella gestione del Covid-19

DOI
https://doi.org/10.3280/mesa2022-121oa13858
Inviata
maggio 25, 2022
Pubblicato
2022-09-16

Abstract

La comunicazione istituzionale, nelle sue varie forme, è una leva centrale dell’azione di governo, della relazione tra istituzioni e cittadino. In questo contesto assumono valore strategico gli strumenti della comunicazione istituzionale.
Il livello di attenzione sulle dinamiche della comunicazione istituzionale, nel periodo Covid-19, evidenzia il cambiamento della realtà pubblica e l’apertura della medesima verso una nuova managerialità, intesa come processo di modernizzazione organizzativa, gestionale, culturale, informativa e informatica. Il contributo scientifico
intende valutare, nell’ambito di questo nuovo dibattito manageriale, le relazioni tra istituzioni e cittadino nel rapporto comunicazione istituzionale e Covid-19.

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