Reflexivity is recognized as a key element in artisanal learning processes, supporting the integration of tradition and innovation and enabling artisans to adapt to rapid technological and social change. However, it remains unclear how reflexivity is practiced in the daily lives of artisans, especially in the digital era, and what the ethical and cultural implications of such transformations are. This article addresses these questions through a critical literature review and the analysis of case studies in the craft beer sector, examining the use of reflexive tools and digital technologies in learning and production processes. The findings highlight that reflexivity supports preserving artisanal identity and adopting new practices, fostering sustainability, collaboration, and innovative capacity within communities of practice. Understanding and promoting reflexivity is fundamental to strengthening the resilience and the cultural and economic relevance of artisanal work in a constantly evolving global context.
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