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SEZIONE MONOGRAFICA

N. 1 (2025): Addressing change in digital tools and AI use by youth, families and communities

Digital game design for sustainable mobility: A community approach to behavioural transformation in onlife urban environments

DOI
https://doi.org/10.3280/psc2025oa21239
Inviata
8 ottobre 2025
Pubblicato
15-10-2025

Abstract

This research presents a case study examining how transformational game design promotes sustainable mobility through community psychology approaches in onlife environments. The MUV platform¹, developed as University of Palermo spinoff, demonstrates practical integration of behavioural change models with game design principles. Longitudinal data from 2,856 users across European cities show 33.8% average carbon footprint reduction, with 14.9% daily-to-monthly active user retention. The platform’s sport-as-metaphor framework transforms routine mobility decisions into engaging activities whilst supporting empowerment and social equality. Findings establish that university-led digital innovations can achieve meaningful individual and collective behavioural change, providing replicable pathways for scaling community psychology interventions addressing climate challenges.

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