No. 1 (2019)

Published: 2019-04-11

Editorial

Big, thick, small… are data what really matters?

Stefania Borghini
- PDF

In Memoriam

In memoriam of Stefano Pace

Daniele Dalli
- PDF (Italiano)

Articles

A systematic literature review on social media metrics

Tonino Pencarelli, Maria Gabriella Mele
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Selecting which touchpoints to manage for customer loyalty: an empirical analysis in retail banking

Marco Ieva, Cristina Ziliani
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Does the use of social media affect customer relationship performance? Evidences from Italy

Alice Mazzucchelli, Roberto Chierici, Barbara Del Bosco, Francesca Ceruti
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Dressing your soul: The role of brand engagement in self-concept

Valentina Mazzoli, Diletta Acuti, Raffaele Donvito, Eunju Ko
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A small world experiment in the digital era: Can sWOM be used by start uppers to reach a target?

Francesca Pucciarelli, Chiara Giachino, Bernardo Bertoldi, Davide Tamagno
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A literature review on firms’ internationalisation through e-commerce

Riccardo Resciniti, Federica De Vanna
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Book reviews

Book reviews

Gennaro Iasevoli
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