Health promotion is a socio-political process that enables individuals to gain greater control over their health and improve it, as outlined in the Ottawa Charter. It considers not only individual aspects but also social and environmental contexts. Within this framework, physical activity and sport play a central role, promoting physical and psychological benefits, well-being, and social integration. Promoting physical activity is a public health priority and requires coordinated interventions. Sports organizations represent key settings for health promotion and important educational models. The guidelines of the Health Promoting Sports Federation support these processes, with particular attention to inclusion.