Schillaci CE, Mertoli F, Benvenuto M, Pipoli M, Virgillito D, Piper L. Wearable health devices: The role of perceived complexity and effectiveness in shaping positive Word-of-Mouth (WOM). A study on Automated Insulin Delivery (AID) systems. MESAOA [Internet]. 24 aprile 2026 [citato 29 aprile 2026];(134). Available at: https://journals.francoangeli.it/index.php/mesaoa/article/view/22030