(1)
Schillaci, C. E.; Mertoli, F.; Benvenuto, M.; Pipoli, M.; Virgillito, D.; Piper, L. Wearable Health Devices: The Role of Perceived Complexity and Effectiveness in Shaping Positive Word-of-Mouth (WOM). A Study on Automated Insulin Delivery (AID) Systems. MESAOA 2026.